AI-driven medical misinformation is a concern that is growing, with more people turning to AI and social media for diagnosis and treatment that contradicts information given by healthcare providers. This can be especially true with people dealing with chronic conditions or chronic pain who are seeking support and solutions. The Canadian Medical Association has linked this rise in misinformation to increased negative health outcomes and an erosion in trust between patients and providers¹.

In this session, we will explore the issue of medical misinformation, the underlying factors that perpetuate it, and practical strategies for responding to misinformation during appointments while maintaining the therapeutic relationship. Participants will have opportunities for both small and large group discussion, as well as exploring communication skills to support effective, compassionate conversations that counter misinformation.

      1. Canadian Medical Association (CMA), Abacus Data. Canadian Medical Association 2025 Health and Media Tracking survey. Ottawa: The Association; 2025 Jan.

Living Healthy Champlain offers workshops for health care professionals that will help them to support their patients in making behaviour changes based on their own motivations, and empower them to self-manage their chronic conditions.